The answer is a most definite yes!
Lets look at what a resource box is, first and foremost it is your opportunity to place your link on the many sites that hopefully pick up your article.
By placing your key word anchor text in your box and linking it to your site you are increasing the number of back links for your site and increasing the key word relevance as well.
After your anchor text, I suggest that you include a short one or two sentence description of your offer, concluding with a call to action.
The second function of your resource box is your by line, it is surprising the number of authors who take the trouble to research and write an article and then forget to ad their by line. If your reader doesn’t know who wrote the piece how can you earn credit for it?
The last function, of your resources box is to collect the name and address of your reader, the easiest way of doing this is to offer them something of real value, for example a free report that they must sign up to download.
If you vary the layout and wording of your box you will help to make each article a unique item.
What not to include
A list of all your websites, this is because many article directories will automatically convert any url in to a link, and if your box is stuffed with links particularly if they are not relevant to the article, your article is likely to be rejected as Spam.
A list of all your achievements, frankly only you and your mum care!
Any advertising that is not relevant to the article.
Finally keep the size of the box to an absolute minimum, any more that 20% of the size of the article and you will be seen as taking advantage.
Can my Resource Box affect my sales?
April 25th, 2008 · No Comments
Tags: Internet Traffic tips
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